Did you know that it is possible to obtain a photographic reproduction of every painting and a large number of drawings in the Kunsthaus collection in its original size?
We have been photographing the Collection’s art works ever since the Kunsthaus was opened in 1910. This was initially done for documentation purposes but in later years also for illustrated catalogues. Today’s stock of around 80,000 negatives and 4,000 colour photographs is managed by the Image and Reproduction Rights department.
Museums, journalists, publishers, advertising agencies, merchandising companies and private individuals contact us to ask for permission to use one or another of our pictures for commercial or academic purposes. The applications are considered individually and depending on the type of use intended the replication will be allowed for a fee.
Naturally, the reproduction of a work of art can only be published once the necessary permission has been obtained from the legal owner. This usually costs money and can at times involve lengthy negotiations with the artist or the heirs to his or her estate.
One of the paintings most in demand is The Gotthard Mail by Rudolf Koller. Reproductions of this work which evokes what is surely a more tranquil world can be found not only on postcards and posters, but also on scarves, biscuit tins, paperweights and shopping bags.
Film directors and fashion editors too are frequently attracted by the architectural charm of the rooms which house the collection and the opportunity they offer to create exceptional images. Prominent personalities such as Richard Avedon, Peter Greenaway and “The Fantastic Four” also choose to be portrayed in the Kunsthaus. The Kunsthaus is willing to grant permission if the collaboration serves the interests of the museum itself by enhancing its image or underpinning its public relations activities. As a rule a supervisory attendant is present on each occasion to ensure that the “ground rules” for filming and photography are adhered to.